— Leadership Through Creative Systems

Jeff Coombs, Creative & Digital Marketing Executive

— Leadership Through Creative Systems

Jeff Coombs, Creative & Digital Marketing Executive

A multidisciplinary creative and marketing professional with extensive experience building and evolving brands across digital and traditional channels.

My work has spanned creative direction, brand strategy, website design and development, digital advertising, social media, email marketing, print, presentations, reporting, SEO and SEM, and the development of integrated marketing campaigns. I’ve helped organizations scale by creating consistent brand systems, improving their digital presence, streamlining marketing processes, and translating complex information into clear, engaging communications. Throughout my career, I’ve combined hands-on design with strategic direction, collaborating across departments and with leadership to deliver creative work that supports growth, strengthens brand recognition, and produces measurable business results.

— Core Strengths

01

What I Bring

Creative Leadership
Brand Strategy
Visual Design & Production
Digital Marketing
Digital Experience
UX/UI
Marketing Technology
Creative Operations
Healthcare Marketing
SEO/SEM
Email Marketing
Campaign Development
Executive Presentations
Cross-Functional Collaboration
Vendor Management
AI-Enabled Workflows
Content Strategy

— Professional Experience

02

ACES

Art Director / Earlier Roles: Marketing Director, Graphic Designer

Progressed from Graphic Designer to Marketing Director to Art Director, expanding from design production into brand leadership, marketing strategy, digital experience, creative operations, and cross-functional leadership for a rapidly growing autism care organization.

Selected Impact

Led brand and creative execution through 14 years of growth, supporting expansion from 8 office locations to 71 offices and 12 additional service areas across eight states.
Built brand, marketing, recruiting, web, and internal communication systems as the organization grew from approximately 1,100 to more than 5,200 employees.
Directed creative and digital work serving approximately 5,500 clients and families while supporting communications across clinical, operations, recruiting, leadership, and marketing teams.
Managed website strategy, content, UX improvements, Webflow updates, landing pages, forms, tracking, redirects, and marketing integrations for approximately 36,000 monthly active users and 34,000 monthly new users.
Helped grow the organization’s digital presence from an early website with an estimated 500–2,500 monthly unique visitors and no social media accounts into a multi-channel ecosystem spanning web, search, email, paid media, and social.
Supported four major website redesigns and managed hundreds of pages, landing pages, blog posts, and Webflow CMS items, including approximately 200 location-related records.
Created and supported approximately 100 marketing campaigns per year, including roughly 75 digital campaigns across Google, Meta, LinkedIn, YouTube, display, outreach, recruiting, and service-line initiatives.
Built and managed email marketing systems supporting approximately 30,000 contacts, including newsletters, nurture campaigns, segmented communications, and automated workflows.

Implemented Mailchimp and later supported the transition to Dynamics Customer Insights/Journeys, improving segmentation, lead-process visibility, touchpoints, and campaign management.
Supported 50+ recruiting campaigns, 20 hiring events or job-fair initiatives, and thousands of recruiting assets across paid media, landing pages, social content, flyers, and campaign materials.
Produced 800+ creative assets per year while completing an average of 10 creative requests per week across web, print, digital, social, email, presentations, reports, forms, and campaigns.
Partnered across 8+ departments with approximately 20 executives, regional leaders, clinical teams, recruiting, operations, and marketing stakeholders.
Managed 10–15 vendors, agencies, freelancers, printers, SEO partners, writers, and advertising partners supporting creative, web, content, campaign, and print execution.
Owned final creative approval, brand standards, website standards, campaign QA, and consistency across high-volume output; developed four brand refreshes, style guides, or visual systems.
production, reducing creative production time by approximately 30%.

— Additional Experience

03

Contract & Hospitality Design Work

San Diego, CA 2011 –2016

Provided brand, print, menu, signage, and digital marketing support for hospitality businesses including Cafe Calabria, Plumeria, Chi, and Golden Dragon.

Provided brand, print, menu, signage, and digital marketing support for hospitality businesses including Cafe Calabria, Plumeria, Chi, and Golden Dragon.
Delivered menus, signage, identity, promotional materials, social media, and customer-facing brand systems for four restaurant clients.
Created menu and logo work for Plumeria and established Meta and Google Business profiles for Plumeria, Chi, and Golden Dragon.

Education

Utah State Univeristy

Undergraduate Studies in Art, Graphic Design Emphasis
Completed 1999 · Additional Studies in Accounting, Business, Economics & Norwegian.
‍

San Diego Community College

Professional Bakeshop Skills · Completed 2008

Technology & Platforms

Adobe Creative Cloud
Webflow
Dynamics Customer Insights/Journeys
Mailchimp
Cognito Forms
Google Analytics
Google Ads
Meta Ads
LinkedIn Ads
YouTube Advertising
SEO/SEM Tools
Website CMS Platforms
AI Creative Tools
Presentation Design